CREATIVE CONCEPTS & CONSULTANCY
When we talk to you about your needs, we build up a picture of your brand and how you want to be perceived by your audiences. Then we look at how we can create the right programme for you and add the Silver Squiggle magic.

This may be something as dynamic as a 'Discovery Bag' crammed with special components to encourage enjoyment of a special place, or environment. It may be all about the 'room' and encompass organic children's toiletries, snuggly bath robes and slippers, and spellbinding turn-down surprises. Or it may be a fully integrated programme that begins with a special section on your website, touches every aspect of a child's visit, and closes with a 'loyalty and reward' scheme.

Of course, it may be that you know you need to address this important market sector, but would like some help to identify what would be right for your brand and focus correctly on your business objectives.This is especially important for those businesses who have multi-brand, multi-site offers and want to ensure correct synergies and economies of scale.

If this is the case, Silver Squiggle Consultancy can provide the answer. We will work with you and your team to explore all the possibilities and then fine tune a programme that is accurately tailored, exclusively for you, and will form the cornerstone of a leading children's focus that is the envy of your competitors.

RESEARCH & DEVELOPMENT
All of our products are subjected to rigorous research and development criteria. If we are creating anything that falls under our 'edu-tainment' banner for children, then it must not only be scrupulously accurate in terms of information or facts, it must also be enjoyable and fun. If we are formulating toiletries we are fanatical about ingredients and abide by our child-friendly code. Toys and equipment must comply with all safety standards. We add quality through content. This is an important part of what differentiates Silver Squiggle from other providers of children's activities and products. Second best will not do for you - and it will not do for us either!

ARTWORK & DESIGN
Silver Squiggle has teams of designers, illustrators and cartoonists of the highest calibre and versatility. From computer generated graphics to hand-drawn artwork using traditional expertise we match the right style to the programme and the brand. Attention to detail and accuracy are our watchwords.

PRINT & PRODUCTION
Our expert print and production department identifies the right printers, finishing houses and specialist manufacturing techniques to ensure that you get the very best job. It does not matter if it is a simple postcard, a complex brochure, finely embroidered cot linen, or a cuddly toy - the quality of the products we produce for you can be relied upon. We guarantee it.

SOURCING
Although we have a core of trusted suppliers across all of our ranges with whom we work closely to develop original and desirable products, we know that sometimes we need to find something unique to meet a particular brief. We have representatives in the Far East, India and Europe who understand the local marketplace and together we can source just about anything for our family programmes. If it exists we'll find it. If it doesn't - we can make it.

LOGISTICS & FULFILMENT
Everyone has different requirements. We can pack, sort, store and deliver in any way you prefer. The experienced logistics function at Silver Squiggle will work with you to determine the best system to meet your business needs. Overseas deliveries are handled cost-effectively by our Gatwick team.

THIRD PARTY PROMOTIONS
Although our recommendation would always be to focus wholeheartedly on your own brand, it is sometimes appropriate to add value by involving complementary third parties. Silver Squiggle can work with you to identify suitable partners and then liaise with them on your behalf to maximise benefits.